It isn’t the first time that a company comes forward with some new device that can do magical things, but when it is actually launched, then people get to know the real truth, and that is often disappointing by a big margin. The same case is with this, the Phoenix Ed Device Lawsuit, but when we’re talking about a medical device, things become much more serious. So let’s see some facts here.
So, What Exactly Is the Phoenix ED Device?
It could be that you are hearing about this for the very first time, and if that’s the case, then just know that the Phoenix is a device meant for use at home that aims to help men who are suffering from erectile dysfunction. Alright? And just going into the functioning here, see, the mechanism behind the production of the device is that low-intensity sound waves are applied externally to the human organ to enhance the blood circulation and facilitate the repair of the tissue. The light treatment of the tissue by the device is a physical approach rather than a chemical one, so it does not need any drug like Viagra. Plain and simple!
And as for talking about the company behind it, well it was invented and marketed by Launch Medical, a Scottsdale, Arizona company. From the very start, actually, they advertised it as a “clinic-quality” product that one could easily handle at home without the need for doctor visits or prescriptions. The primary concept was straightforward: a private, drug-free, and less costly ED treatment. And? How did that turn into this lawsuit, then? We’ll go over that too, just bear with us.
How the Phoenix Device Works
The Phoenix is inspired by a real medical idea, yup!
Before we come to the criticism section, see, in the hospital environment, some doctors use Low-Intensity Extracorporeal Shockwave Therapy (Li-ESWT) to help patients with erectile dysfunction that is caused by insufficient blood flow. The concept here is pretty much the same, or at least tries to mimic that to some extent.
And sure enough, according to Launch Medical, The Phoenix employed similar wave frequency ranges of about 15 to 19Hz and referred to them as “clinic-grade.” Like, with this one, each session lasts for 17 minutes, usually two times a week. The company claims that one can expect the results to show in about 60 to 90 days. And that’s super quick as well as super convenient, right?
Where the Problems Began
But sure, when the people started using these devices, they quickly noticed that their experience wasn’t even close to what the company was describing or claiming.
According to the details of this case so far, we found out that during the time from 2021 to 2023, customers shared their grievances about the devices getting too hot, being uncomfortable, and even not showing any improvement in erectile function. That doesn’t sound too promising, right?
In 2022, there were already court papers and disagreements over the proof coming from the investigations. And? Well, the situation was still unresolved as of mid-2024.
The main complaints fell into three areas:
- Device performance: Reports of overheating and malfunction.
- Advertising claims: Promotions suggested guaranteed results and implied FDA approval.
- Safety concerns: Pain and minor skin irritation raised concerns about unsupervised use.
What the Lawsuit Claimed
So far, see, this very lawsuit is about false claims made by the company.
The court filings said that The Phoenix had design flaws that made it overheat, and that the marketing materials exaggerated the clinical results, and that’s the part that got a lot of people angry after using the device for 60 to 90 days as advised. The lawsuit also raised the point if the device was supposed to get FDA clearance specifically for the treatment of erectile dysfunction.
